I was interested when watching Dragons Den about a common reaction to some of the ideas proposed. (Dragons Den is a TV program in the UK where people pitch their business ideas to a group of millionaires for investment).
 
The dragons often comment and reject an idea saying '...you are trying to find a solution to a problem that does not exist...'. What struck me is that this is a large part of capitalism. ie Think of a product no one actually needs, pump out masses of marketing to convince the public that without this product they are less than .. whatever... and then sell it by the ton. Have a look around you or when you are out xmas shopping. How much rubbish in the shops can you see that we don't actually need and is essentially worthless?
 
To me, what the dragons are saying is that the idea has no merit either because they don't want to be involved in that type of product OR they know that the amount of marketing that would need to be done for that one product will not bring a return.
 
This is a symptom of a capitalistic society where so much value is placed on wealth and business that in order for so many millions of people to make money and be successful, so many people end up selling products that we don't need and worse than that, damaging society by essentially degrading people to push them into buying products so that they can seem important or accepted in society...
 
This is big business!